
Cured is a healthcare experience platform that centralizes digital marketing and CRM tools to improve patient engagement and drive revenue growth. Their platform offers a consumer data platform (CDP), CRM and digital marketing capabilities, an access center, and provider relationship management. Cured utilizes AI to generate actionable insights and automate campaigns, enabling healthcare organizations to target patients effectively, personalize the care journey, and improve outcomes. They partner with leading healthcare organizations to accelerate experience in days, not years, by providing a suite of tools for patient growth, engagement, and retention.

Cured is a healthcare experience platform that centralizes digital marketing and CRM tools to improve patient engagement and drive revenue growth. Their platform offers a consumer data platform (CDP), CRM and digital marketing capabilities, an access center, and provider relationship management. Cured utilizes AI to generate actionable insights and automate campaigns, enabling healthcare organizations to target patients effectively, personalize the care journey, and improve outcomes. They partner with leading healthcare organizations to accelerate experience in days, not years, by providing a suite of tools for patient growth, engagement, and retention.
What they do: Healthcare-focused digital marketing, CRM and patient engagement platform (HIPAA-eligible)
Founded: May 2018
Headcount (reported): 78 employees
Funding: $12.51M across seed and Series A
Exit: Acquired by Innovaccer (announced January 16, 2024)
Patient acquisition, engagement, retention, and healthcare marketing/CRM integration.
2018
Healthcare technology / Digital health / MarTech for healthcare
$2,500,000
Participants included High Alpha Capital and Matchstick Ventures
$10,000,000
Participants included CU Healthcare Innovation Fund, UCHealth, High Alpha, Waterline Ventures, Matchstick Ventures, Headwater Ventures
“Includes healthcare-focused investors and strategic health system participation (e.g., CU Healthcare Innovation Fund, UCHealth) alongside venture investors”