
Crystal is a personality data platform that provides business professionals with pre-meeting intelligence to prepare for important interactions. Leveraging AI, Crystal analyzes online data points to identify a person's motivations, communication style, and behavioral traits, offering tailored communication tips and insights. Their software platform integrates with popular sales and marketing tools like Salesforce and HubSpot. Crystal aims to improve communication effectiveness, persuasiveness, and trust-building in business relationships. The company was founded in 2015 and is headquartered in Nashville, with investors including Salesforce, HubSpot, and Birchmere Ventures. Their mission is to provide accurate personality data for every business professional, fostering a world where quality conversations are enabled by data and tools.

Crystal is a personality data platform that provides business professionals with pre-meeting intelligence to prepare for important interactions. Leveraging AI, Crystal analyzes online data points to identify a person's motivations, communication style, and behavioral traits, offering tailored communication tips and insights. Their software platform integrates with popular sales and marketing tools like Salesforce and HubSpot. Crystal aims to improve communication effectiveness, persuasiveness, and trust-building in business relationships. The company was founded in 2015 and is headquartered in Nashville, with investors including Salesforce, HubSpot, and Birchmere Ventures. Their mission is to provide accurate personality data for every business professional, fostering a world where quality conversations are enabled by data and tools.
Founded: 2015
Headquarters: Nashville, Tennessee
Product: Personality intelligence platform (pre-meeting insights, Chrome extension, APIs, integrations)
Integrations: Salesforce, HubSpot, Slack, calendar/meeting tools
Known investors: Salesforce Ventures, HubSpot Ventures, Birchmere Ventures
Improving communication effectiveness and trust-building in business interactions through personality insights.
2015
Personality AI / SaaS
Investors listed include Salesforce Ventures, HubSpot Ventures, CEB Ventures, and Birchmere Ventures
“Invested by strategic SaaS investors including Salesforce Ventures and HubSpot Ventures”