
Crstl is a real-time intelligence platform to reimagine brands and help SMBs run and grow their businesses. They automate all your workflows without code. Their software facilitates design, software engineering, and advanced analytical techniques to arm operators, enabling businesses with automation, centralization, and collaboration capabilities to run and grow their businesses.

Crstl is a real-time intelligence platform to reimagine brands and help SMBs run and grow their businesses. They automate all your workflows without code. Their software facilitates design, software engineering, and advanced analytical techniques to arm operators, enabling businesses with automation, centralization, and collaboration capabilities to run and grow their businesses.
Category: B2B commerce / EDI software
Product: AI-enabled, no-code EDI and order-to-cash automation (includes an AI EDI agent)
Funding & Stage: Series A; total funding > USD 10,000,000
Founders: Dipti Desai (Co‑Founder & CEO) and Suparna Gharpure (Co‑Founder)
Headquarters: San Francisco
Electronic data interchange (EDI), trading‑partner onboarding, order‑to‑cash automation, vendor compliance, and connectivity across retail/wholesale commerce ecosystems.
2021
B2B commerce / EDI
USD 4,400,000
Seed investors included Village Global, Alumni Ventures, SuperAngel.Fund, OnDeck, Mensch Capital Partners, Harizuri, and others.
Reported participation from Shopify Ventures; subsequent financing brought total funding to over USD 10M.
“Backed at seed by Mastry Ventures with later participation from investors including Mosaic General Partnership, Cohen Circle, and Shopify Ventures.”