
Crqlar is a hotel management software company based in Innsbruck, Austria, offering a comprehensive 360° platform that integrates guest data from multiple sources to create unified guest profiles. Their AI-powered CRM system enables hotels to personalize guest experiences, automate marketing campaigns on Facebook, Instagram, and newsletters, and streamline operations such as restaurant and spa management. Crqlar's software saves hotel staff significant time by automating routine tasks and enhances revenue by improving targeted marketing and upselling additional services. The platform is GDPR compliant and connects seamlessly with leading PMS systems worldwide. Crqlar serves top hotels in Europe and has demonstrated measurable increases in spa bookings and service revenue, positioning itself as a market innovator in hospitality technology.

Crqlar is a hotel management software company based in Innsbruck, Austria, offering a comprehensive 360° platform that integrates guest data from multiple sources to create unified guest profiles. Their AI-powered CRM system enables hotels to personalize guest experiences, automate marketing campaigns on Facebook, Instagram, and newsletters, and streamline operations such as restaurant and spa management. Crqlar's software saves hotel staff significant time by automating routine tasks and enhances revenue by improving targeted marketing and upselling additional services. The platform is GDPR compliant and connects seamlessly with leading PMS systems worldwide. Crqlar serves top hotels in Europe and has demonstrated measurable increases in spa bookings and service revenue, positioning itself as a market innovator in hospitality technology.
Headquarters: Innsbruck, Austria
Product: AI-powered hotel guest CRM and 360° hotel management platform
Founding team: Fabian Rauch; Angel Ferrufino; Dijana Keri; Dejan Keri
Employee count: 8
Recent funding: Pre-seed round closed (Feb 6, 2024); total reported funding $620,000
Hospitality technology — guest data fragmentation, personalization, marketing automation, and operational efficiency for hotels.
2022
Hospitality software
Company announced closing a pre-seed funding round on February 6, 2024; Crunchbase/other records list investors including B4i - Bocconi for Innovation and angel investor Gregor Hoch.
“B4i - Bocconi for Innovation and angel investor Gregor Hoch listed as investors”