
Crayon is a competitive enablement platform that monitors the competitive landscape across the web and from buyers, sellers, and deals. It alerts users to relevant intel and enables sales teams to win competitive deals. The platform aims to move beyond traditional, static competitive intelligence methods by providing real-time, actionable insights integrated into sales workflows. Crayon is recognized as a market leader in competitive intelligence, with a focus on transforming competitive enablement for B2B companies seeking to improve win rates in increasingly competitive markets.

Crayon is a competitive enablement platform that monitors the competitive landscape across the web and from buyers, sellers, and deals. It alerts users to relevant intel and enables sales teams to win competitive deals. The platform aims to move beyond traditional, static competitive intelligence methods by providing real-time, actionable insights integrated into sales workflows. Crayon is recognized as a market leader in competitive intelligence, with a focus on transforming competitive enablement for B2B companies seeking to improve win rates in increasingly competitive markets.
What they do: AI-driven competitive intelligence platform for sales and product teams
Headquarters: Boston, Massachusetts
Founded: 2014
Employees: 83
Total funding: USD 38,100,000 (reported)
Competitive intelligence and sales enablement for mid-market and enterprise companies
2014
Software / Competitive Intelligence
USD 22,000,000
USD 6,000,000
USD 3,350,000
“Baird Capital, Bedrock Capital, Founder Collective, Baseline Ventures, Oyster Funds, Gaingels, C&B Capital”