
Craftmerce is a B2B platform dedicated to connecting African handmade brands with global retailers. It offers a curated marketplace featuring over 3,000 brands from more than 13 African countries, providing unique, ethically sourced products. The platform emphasizes sustainability and ethical practices, ensuring that all products are handcrafted and meet strict ESG standards. Craftmerce also supports retailers with AI-powered insights and flexible payment options, making it easier for them to stock their shelves with distinctive African products. With a commitment to fair trade and social impact, Craftmerce positions itself as a leader in the ethical sourcing of African goods, helping to elevate the presence of African artisans in the global market.

Craftmerce is a B2B platform dedicated to connecting African handmade brands with global retailers. It offers a curated marketplace featuring over 3,000 brands from more than 13 African countries, providing unique, ethically sourced products. The platform emphasizes sustainability and ethical practices, ensuring that all products are handcrafted and meet strict ESG standards. Craftmerce also supports retailers with AI-powered insights and flexible payment options, making it easier for them to stock their shelves with distinctive African products. With a commitment to fair trade and social impact, Craftmerce positions itself as a leader in the ethical sourcing of African goods, helping to elevate the presence of African artisans in the global market.
What: B2B curated wholesale marketplace connecting African handmade brands with international retailers
Founded: 2022
Headquarters: Middletown, Delaware, United States
Scale: 3,000+ brands from 13+ African countries
Recent funding: Pre-seed / Seed round announced Mar 9, 2024; total early funding reported ~$190k
Cross-border wholesale sourcing and market access for African artisans; ethical and sustainable product discovery for international retailers.
2022
B2B wholesale marketplace; ethical/sustainable sourcing
Round announced Mar 9, 2024; profiles list participation/support from Techstars, On Deck, and The Future Is Female Mentorship Programme
“Techstars; On Deck; The Future Is Female Mentorship Programme”