
Covr Financial Technologies simplifies insurance for financial brands and their clients through digital, white-labeled platforms that provide life, long-term care, disability, and supplemental health solutions. Their AI-driven tools and omni-channel sales support transform the traditionally slow and paper-based insurance purchase process into a fast, digital experience. Covr partners with 29 leading insurance carriers and serves over 40 million consumers, making it a significant player in the insurance technology market.

Covr Financial Technologies simplifies insurance for financial brands and their clients through digital, white-labeled platforms that provide life, long-term care, disability, and supplemental health solutions. Their AI-driven tools and omni-channel sales support transform the traditionally slow and paper-based insurance purchase process into a fast, digital experience. Covr partners with 29 leading insurance carriers and serves over 40 million consumers, making it a significant player in the insurance technology market.
What they do: White-labeled, API-driven digital life, LTC, disability and supplemental insurance platforms for financial institutions and advisors
Headquarters: Hartford, Connecticut
Founded: 2016
Employees (approx.): 92
Reported reach: Partners with ~29 carriers and serves tens of millions of consumers / tens of thousands of financial professionals
Total funding (reported): USD 53,000,000
Modernizing and digitizing distribution and servicing of life, LTC, disability and supplemental insurance through white‑label platforms for financial institutions and advisors.
2016
Insurtech / Financial technology
USD 7,500,000
Announced round included Connecticut Innovations, Fairview Capital and Aflac Ventures
Company reported a Series B on this date (amount not provided in evidence)
“Venture and strategic investors including Connecticut Innovations, Fairview Capital, Aflac Ventures, Nyca Partners, Commerce Ventures, Allianz Life Ventures, Connectivity Capital Partners and Contour Venture Partners”