
Couture Technologies revolutionizes the apparel shopping experience with AI-powered virtual fitting, styling, and sizing solutions. Founded in 2019, the company integrates advanced technology to reduce returns and enhance customer satisfaction, helping brands increase sales and loyalty. Their innovative tools, including virtual try-on and interactive digital lookbooks, empower customers to shop confidently, while data-driven insights optimize inventory and sizing strategies. With proven results, Couture Technologies is positioned as a leader in fashion tech, serving a global market from its bases in Nashville, TN, and Montevideo, Uruguay.

Couture Technologies revolutionizes the apparel shopping experience with AI-powered virtual fitting, styling, and sizing solutions. Founded in 2019, the company integrates advanced technology to reduce returns and enhance customer satisfaction, helping brands increase sales and loyalty. Their innovative tools, including virtual try-on and interactive digital lookbooks, empower customers to shop confidently, while data-driven insights optimize inventory and sizing strategies. With proven results, Couture Technologies is positioned as a leader in fashion tech, serving a global market from its bases in Nashville, TN, and Montevideo, Uruguay.
Founded: 2019
Core product: AI/3D virtual fitting, sizing, and styling (virtual try-on, FitMap™)
Headquarters: Gallatin / Nashville, Tennessee (team also in Montevideo, Uruguay)
Team size: ~20 employees
Funding highlights: Has received NSF SBIR support and LaunchTN grants; total disclosed funding ≈ $1.76M
Fashion retail returns, fit and size uncertainty for online apparel shoppers.
2019
Fashion technology / retail tech
Public profiles indicate latest disclosed round labeled Seed; specific round amounts not provided in available evidence.
Received NSF SBIR support and participated in NSF I-Corps (customer-discovery grant noted).
Received microgrant and program support from LaunchTN.
“Has received grant and program support from Launch Tennessee and NSF (SBIR/I‑Corps); funding profile includes a Seed-labeled round.”