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Conversion
Conversion is the agentic marketing automation platform built for B2B teams that want to move faster than their stack allows. We unify Salesforce and customer data in one flexible model, then put it…
Conversion
Conversion is the agentic marketing automation platform built for B2B teams that want to move faster than their stack allows. We unify Salesforce and customer data in one flexible model, then put it…
TL;DR
Product: AI-native B2B marketing automation platform with unified CRM/warehouse data model and AI agents
Target customers: MarOps and Demand Gen teams replacing legacy MAPs (Marketo, Pardot, HubSpot)
Founders: Neil Tewari (CEO) and James Jiao (CTO)
Recent funding: $28M Series A (July 2025) led by Abstract
Employees (approx.): 43
Company Overview
Problem Domain
Marketing automation and personalization for enterprise B2B, replacing legacy marketing automation platforms and connecting CRM and data warehouses.
Industry
B2B marketing technology / marketing automation
Funding Track Record
$28M
Participation from HOF Capital, True Ventures, Antler, and angel investors
Investor Signal
“Lead investor: Abstract; participation from HOF Capital, True Ventures, Antler, and angels”
Founders
What we do
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