
Conversion Logic operates as a machine learning-powered marketing analytics for the enterprise. With the XC Logic platform powered by our award-winning machine learning framework and its professional services expertise, they enable marketing efficiency, optimization, and scale by delivering predictive and valuable insights in real-time.

Conversion Logic operates as a machine learning-powered marketing analytics for the enterprise. With the XC Logic platform powered by our award-winning machine learning framework and its professional services expertise, they enable marketing efficiency, optimization, and scale by delivering predictive and valuable insights in real-time.
Founded: January 2014 — Los Angeles
What they built: SaaS, machine-learning-powered cross-channel advertising attribution, measurement and marketing analytics (XC Logic platform, APIs/integrations)
Early funding: $1.1M founders' round (Aug 2014); $4M seed (Apr 2015, led by Rincon Venture Partners)
Outcome: Acquired by VideoAmp (Dealroom lists acquisition in March 2020); Crunchbase lists operating status as closed
Cross-device and cross-channel advertising attribution and measurement.
2014
Advertising technology / Marketing analytics
$1.1M
Angel/strategic investors included Brian Baumgart (Gradient X), Kim Perell (Amobee), Evan Rifkin (Burstly), and Clark Landry (Shift).
$4M
Seed participants included Crosscut Ventures, Lerer Hippeau, TenOneTen, Founder Collective, and Raptor Ventures; Jim Andelman joined the board.
“Backed by angel/strategic investors and VCs including Rincon Venture Partners (seed lead); seed participation from Crosscut Ventures, Lerer Hippeau, TenOneTen, Founder Collective, and Raptor Ventures; angel investors included Brian Baumgart, Kim Perell, Evan Rifkin, and Clark Landry.”