

Product: Branded, peer-to-peer resale marketplace embedded on a brand's website.
Operations: Continue handles customer support, dispute resolution, escrow/payments, and shipping workflows.
Growth features: Includes marketing automations (owner check-ins, price recommendations, auto price updates, matchmaking) and marketplace analytics.
Pricing: Starts from £1,000/month plus a commission on marketplace sales.
Founders & funding: Founded by Harry Riley (CEO), Richie Ganey (CTO), and Lydia Hartley (Head of Growth); disclosed funding totals at least ~$5.1M (including a $3M seed SAFE in Feb 2025).
Brands with active resale communities on third-party apps/social channels lose resale revenue and customer engagement to external platforms and need a turnkey way to run an in-house resale marketplace.
Fashion resale / consumer brands
$2.1M
Dealroom lists a $2.1M Seed round dated Nov 2023 (Dealroom shows several investors listed).
$5.1M
Crunchbase shows a Seed round announced Nov 14, 2023 with $5.1M and Heavybit listed as lead investor.
$3M
Announced a $3M seed funding in SAFEs (reported Feb 26, 2025).
“Reported seed-stage backers; Crunchbase lists Heavybit as lead on a 2023 seed round and Dealroom lists several angel investors for the 2023 Seed.”