
Competitoor is an AI-driven Price and Market Intelligence SaaS platform designed for brands and retailers to gain competitive advantages by monitoring competitors and market dynamics. It offers products like Brand Intelligence and Retailer Intelligence, providing features such as price monitoring, product matching, MAP violations tracking, dynamic pricing, and competitive benchmarking. The platform supports decision-making with analytics, historical data, and brand value protection, serving multiple markets and teams with customizable, API-integrated solutions. Established in 2016, Competitoor has expanded internationally, including a U.S. presence and acquisition of Ragtrades, positioning itself as a leader in pricing intelligence with high data accuracy and daily web crawling.

Competitoor is an AI-driven Price and Market Intelligence SaaS platform designed for brands and retailers to gain competitive advantages by monitoring competitors and market dynamics. It offers products like Brand Intelligence and Retailer Intelligence, providing features such as price monitoring, product matching, MAP violations tracking, dynamic pricing, and competitive benchmarking. The platform supports decision-making with analytics, historical data, and brand value protection, serving multiple markets and teams with customizable, API-integrated solutions. Established in 2016, Competitoor has expanded internationally, including a U.S. presence and acquisition of Ragtrades, positioning itself as a leader in pricing intelligence with high data accuracy and daily web crawling.
Product: AI-driven price and market intelligence SaaS for brands and retailers
Founded: 2016
Founders: Davide Lugli; Maximilian (Max) Lanaro
Employees: 41
Funding (total): USD 760,000 (as listed)
Pricing intelligence, competitive monitoring, and market analytics for e-commerce and retail teams.
2016
SaaS; Price & Market Intelligence
Seed round announced Oct 12, 2017; pre-money valuation reported as €2M on funding page.
Non-equity assistance event listed on Feb 18, 2018.
“H-Farm, Primo Capital, VentureOut, iStarter, Alterego Srl and individual angel investors are listed as early backers”