
Comparesoft is a UK-based B2B software comparison platform that uses a combination of artificial intelligence and human intelligence to recommend unbiased, vendor-neutral software options tailored to business requirements. The platform offers a research bot analyzing over 239,000 data points weekly, enabling businesses to shortlist, compare, and communicate with software vendors in one place. It serves micro to enterprise businesses across various software categories including asset management, field service management, ERP, and more. Comparesoft differentiates itself by eliminating ads and fake reviews, focusing on quality data, expert vetting, and machine learning to simplify and accelerate the software selection process. The company has demonstrated strong growth and traction with over 16,700 businesses served and multiple rounds of VC investment based on its rapid growth and efficient scaling.

Comparesoft is a UK-based B2B software comparison platform that uses a combination of artificial intelligence and human intelligence to recommend unbiased, vendor-neutral software options tailored to business requirements. The platform offers a research bot analyzing over 239,000 data points weekly, enabling businesses to shortlist, compare, and communicate with software vendors in one place. It serves micro to enterprise businesses across various software categories including asset management, field service management, ERP, and more. Comparesoft differentiates itself by eliminating ads and fake reviews, focusing on quality data, expert vetting, and machine learning to simplify and accelerate the software selection process. The company has demonstrated strong growth and traction with over 16,700 businesses served and multiple rounds of VC investment based on its rapid growth and efficient scaling.
Product: Vendor-neutral, ad-free B2B software comparison platform using ML/NLP plus human validation to match buyer requirements.
Headquarters: London, England (Orega Office, 51 Lime Street, EC3M 7DQ).
Founders: Prasanna Kulkarni (Founder, Product Architect & CEO); Matt Melling (Co-founder & CTO).
Customers: Referenced customers include Transport for London, PwC, Just Eat, McLaren, and the NHS.
Funding: Reported £1.3M pre-Series A in 2022 led by Blackfinch Ventures; investors named include Blackfinch Ventures and Mercia Fund Management.
Team size (snapshot): Approximately 12 employees.
Software vendor selection and shortlisting for enterprise buyers across categories such as asset management, CMMS, field service, facilities management and ERP.
B2B software comparison / marketplace
£1.3M
Reported as a follow-on to an earlier 2019 round.
Referenced as an earlier round to which the 2022 funding was a follow-on.
“Backed by Blackfinch Ventures and Mercia Fund Management; Blackfinch is reported as lead on a £1.3M pre-Series A in 2022 and Mercia is listed with governance roles such as Board Observer / Non-Executive Director.”