
Compare Ethics offers an AI-powered platform designed to help businesses comply with an increasing number of sustainability regulations, particularly concerning green claims. The platform automates the verification of these claims, identifying compliance gaps and ensuring adherence to new directives like the EU's Green Claims Directive. By leveraging AI, Compare Ethics aims to make green claims verification efficient, cost-effective (up to 80% reduction in costs), and scalable, while reducing the risk of legal action and fines associated with non-compliance. They also offer advisory services to upskill internal teams and provide strategic guidance on upcoming regulatory changes. The company emphasizes its unique proposition of assuming financial and legal liability for verified green claims, differentiating itself by offering guaranteed assurance.

Compare Ethics offers an AI-powered platform designed to help businesses comply with an increasing number of sustainability regulations, particularly concerning green claims. The platform automates the verification of these claims, identifying compliance gaps and ensuring adherence to new directives like the EU's Green Claims Directive. By leveraging AI, Compare Ethics aims to make green claims verification efficient, cost-effective (up to 80% reduction in costs), and scalable, while reducing the risk of legal action and fines associated with non-compliance. They also offer advisory services to upskill internal teams and provide strategic guidance on upcoming regulatory changes. The company emphasizes its unique proposition of assuming financial and legal liability for verified green claims, differentiating itself by offering guaranteed assurance.
What they do: AI platform that verifies, manages and communicates product sustainability and green-claim compliance at scale
Founded / HQ: Founded 2018 — London, England
Funding: Seed round Sep 13, 2024; total funding reported US$900,000
Team size: About 11 employees
Differentiator: Offers AI verification plus advisory services and claims to assume liability for verified green claims
Sustainability compliance, green-claim verification, anti-greenwashing
2018
Sustainability software / RegTech
Latest announced round per public profiles
441739 GBP
Pre-seed led by Ascension (reported by Dealroom)
“Contains participation from multiple early-stage investors including Inclusive Ventures Lab, Ascension, Hermesa, Everywhere Ventures and others”