
Clutch provides an AI-powered camera system, the Clutch Cam, designed to revolutionize sports courts, starting with padel. Their system automatically generates highlight reels and provides detailed game analysis, including shot patterns, court coverage, and a unique 'Clutch Score' for player progress tracking. This technology aims to enhance player engagement by offering personalized game content and empowering athletes with tools to improve. For sports clubs, Clutch offers new revenue streams through monetization (charging players for AI content), advertising (logo overlays), and upselling (encouraging players to stay for replays). The system can also live stream matches to platforms like YouTube. Clutch is based in Denmark and plans to ship in October 2024.

Clutch provides an AI-powered camera system, the Clutch Cam, designed to revolutionize sports courts, starting with padel. Their system automatically generates highlight reels and provides detailed game analysis, including shot patterns, court coverage, and a unique 'Clutch Score' for player progress tracking. This technology aims to enhance player engagement by offering personalized game content and empowering athletes with tools to improve. For sports clubs, Clutch offers new revenue streams through monetization (charging players for AI content), advertising (logo overlays), and upselling (encouraging players to stay for replays). The system can also live stream matches to platforms like YouTube. Clutch is based in Denmark and plans to ship in October 2024.
Sector: AI-powered sports camera and analytics (padel focus)
Headcount: 6 employees
Location: Denmark (Copenhagen listed on Crunchbase)
Fundraising: Pre-seed round (Sep 27, 2021) — multiple investors listed
Product status: Plan to ship in October 2024
Automating sports content creation and coaching analytics to boost engagement and monetization for players and clubs.
Sports technology; Computer vision
Crunchbase lists one Pre-Seed round on Sep 27, 2021 and five investors (including Heini Zachariassen and Epic Padel).
“Has participation from angel/sector investors and Crowberry Capital as lead”