
Clout Kitchen is a venture-backed startup that creates AI-powered, fan-first experiences for gamers, starting with their product Backseat AI, which features digital twins of popular streamers like Tyler1. The company aims to unlock infinite scale for creators by enhancing gaming experiences through the voices of well-known personalities. With a team of experienced founders and operators, Clout Kitchen is positioned to make a significant impact in the gaming industry, driven by a mission to help creators become lasting icons. Their innovative approach and strong backing from top investors position them well in the competitive gaming market.

Clout Kitchen is a venture-backed startup that creates AI-powered, fan-first experiences for gamers, starting with their product Backseat AI, which features digital twins of popular streamers like Tyler1. The company aims to unlock infinite scale for creators by enhancing gaming experiences through the voices of well-known personalities. With a team of experienced founders and operators, Clout Kitchen is positioned to make a significant impact in the gaming industry, driven by a mission to help creators become lasting icons. Their innovative approach and strong backing from top investors position them well in the competitive gaming market.
Headquarters: Santa Monica, California, United States
Product focus: AI-powered fan-first experiences for gamers (e.g., Backseat AI)
Founders / CEO: Adriel Yong; David Constantine Viray; Justin Banusing (CEO); Marcel Feldkamp
Investor signal: Seed backing from a16z GAMES Speedrun and Peak XV among others
Creator economy, gaming experiences, viral marketing for artists/brands
Gaming; Creator economy; AI
Round reported with participation from multiple investors (12 named); public profiles redact amounts.
“Backed by a16z GAMES Speedrun and Peak XV, with additional angel and institutional participants”