CivicScience
CivicScience is a consumer analytics platform that leverages real-time data to help companies understand and adapt to consumer behavior. Founded in 2008, it has developed the world's largest attitudinal database, providing insights that enhance advertising effectiveness and audience engagement. The company operates on a subscription model, offering services that include audience activation, data insights, and media partnerships. With over 165 million U.S. respondent IDs and more than 1 million new responses daily, CivicScience is positioned as a leader in the consumer insights market, helping brands retain and grow their customer base through actionable data.
CivicScience
CivicScience is a consumer analytics platform that leverages real-time data to help companies understand and adapt to consumer behavior. Founded in 2008, it has developed the world's largest attitudinal database, providing insights that enhance advertising effectiveness and audience engagement. The company operates on a subscription model, offering services that include audience activation, data insights, and media partnerships. With over 165 million U.S. respondent IDs and more than 1 million new responses daily, CivicScience is positioned as a leader in the consumer insights market, helping brands retain and grow their customer base through actionable data.
TL;DR
Founded: 2008
Headquarters: Pittsburgh, Pennsylvania
Core product: Real-time consumer insights platform (InsightStore)
Data scale: Claims 150M+ deterministic IDs and 6B+ survey responses
Total funding: USD 20,770,000 (reported)
Company Overview
Problem Domain
Consumer insights, audience measurement, advertising effectiveness
Founded
2008
Industry
Market research / Consumer insights
Funding Track Record
1200000
Seed round reported; investors included The NPD Group, ALR, and Kevin McClatchy (reported participation).
2860000
Follow-on raise reported with participation from New Atlantic Ventures and Cox Enterprises.
Latest funding activity date reported.
15000000
A 2021 seeded ad/platform venture (Rulo) was reported as seeded with $15M and backed by strategic investors including Thomas Tull, Jeff Wilke, and The NPD Group.
Investor Signal
“Mix of strategic media, technology, and research investors including New Atlantic Ventures, Cox Enterprises, Thomas Tull, Jeff Wilke, and The NPD Group.”