
Veo is a UK-based sustainable lifestyle marketplace founded in 2016, offering over 350 independent ethical brands across fashion, beauty, food & drink, wellness, and homeware. The platform curates products that are kind, healthy, sustainable, and 100% vegan, promoting fair pay, safe working conditions, health-conscious ingredients, and environmental sustainability. Veo operates as an online retail marketplace providing consumers access to a trusted, consciously curated selection of sustainable products with free UK shipping and returns. It is a Certified B Corp recognized as the most ethical online retailer and 'Best for the World' for multiple years, positioning itself as a leading destination for sustainable shopping in the UK and beyond.

Veo is a UK-based sustainable lifestyle marketplace founded in 2016, offering over 350 independent ethical brands across fashion, beauty, food & drink, wellness, and homeware. The platform curates products that are kind, healthy, sustainable, and 100% vegan, promoting fair pay, safe working conditions, health-conscious ingredients, and environmental sustainability. Veo operates as an online retail marketplace providing consumers access to a trusted, consciously curated selection of sustainable products with free UK shipping and returns. It is a Certified B Corp recognized as the most ethical online retailer and 'Best for the World' for multiple years, positioning itself as a leading destination for sustainable shopping in the UK and beyond.
What: AI-powered 'Circular toolKit' (B2B SaaS) for fashion, footwear and textiles
Origin: Built by the team behind Veo (veo.world)
Founder: Joe Darwen
Notable feature: Impact calculator that generates environmental/social reports from product pages
Recent funding signal: Seed round reported on 2023-12-14
Sustainability and circularity in fashion, footwear and textiles; measuring and reducing environmental and social impacts of products.
SaaS; sustainability / circular fashion
Seed round reported on 2023-12-14; public summaries list Innovate UK as a funder/lead
“Innovate UK participation reported”