ChoiceStream
ChoiceStream is a programmatic advertising partner that runs cross-device branding and direct response campaigns for brand and agency clients. ChoiceStream manages each phase of a campaign, from pre-launch planning to completion. By collecting poll-based, proprietary data specific to each client’s campaign, ChoiceStream creates custom, targetable audiences, optimizes results in real-time, and provides unique audience insight throughout each campaign. With world-class machine-learning algorithms and a dedicated team of in-house industry experts, ChoiceStream boasts an 83% client retention rate - well above the industry average. This combination of innovative technology and personalized service ensures that clients achieve their desired metrics. For more information on ChoiceStream,
ChoiceStream
ChoiceStream is a programmatic advertising partner that runs cross-device branding and direct response campaigns for brand and agency clients. ChoiceStream manages each phase of a campaign, from pre-launch planning to completion. By collecting poll-based, proprietary data specific to each client’s campaign, ChoiceStream creates custom, targetable audiences, optimizes results in real-time, and provides unique audience insight throughout each campaign. With world-class machine-learning algorithms and a dedicated team of in-house industry experts, ChoiceStream boasts an 83% client retention rate - well above the industry average. This combination of innovative technology and personalized service ensures that clients achieve their desired metrics. For more information on ChoiceStream,
TL;DR
Space: Adtech / marketing technology (programmatic advertising)
Founded: Around 2000
Founders: Steve Johnson; Michael (Mike) Strickman
Employees (approx.): 17
Total reported funding: 84,090,000 USD (last listed 2015-09-17)
Company Overview
Problem Domain
Helps brands and agencies navigate and target consumers across abundant online choices by improving audience targeting and campaign performance.
Founded
2000
Industry
Adtech / Marketing Technology
Funding Track Record
Crunchbase records indicate a Series B involving Alger and board activity by Alger personnel.
84090000.00
Last funding date listed in company snapshot data.
Investor Signal
“Alger involvement and board activity”