
Charm Security is an AI-powered customer security platform that protects organizations and their customers from scams, social engineering, and human-centric fraud. The platform uses AI trained on human vulnerabilities and exploit techniques to discover, protect, and disrupt scams in real-time across digital, voice, and in-person channels. Charm's business model is SaaS, providing tailored solutions for industries such as financial institutions, digital platforms, retail, telecommunications, healthcare, and utilities. Key products include AI-driven insights, real-time scam detection, personalized awareness programs, and intervention tools that reduce fraud losses and enhance customer trust. The company emphasizes seamless integration, scalability, and regulatory compliance, positioning itself as a leader in proactive scam prevention with significant impact on customer safety and operational cost reduction.

Charm Security is an AI-powered customer security platform that protects organizations and their customers from scams, social engineering, and human-centric fraud. The platform uses AI trained on human vulnerabilities and exploit techniques to discover, protect, and disrupt scams in real-time across digital, voice, and in-person channels. Charm's business model is SaaS, providing tailored solutions for industries such as financial institutions, digital platforms, retail, telecommunications, healthcare, and utilities. Key products include AI-driven insights, real-time scam detection, personalized awareness programs, and intervention tools that reduce fraud losses and enhance customer trust. The company emphasizes seamless integration, scalability, and regulatory compliance, positioning itself as a leader in proactive scam prevention with significant impact on customer safety and operational cost reduction.
What they do: AI-powered platform that detects, prevents, intervenes in, and resolves scams and human-centric fraud in real time
Product focus: Agentic AI agents (Investigation, Frontline, Intelligence) using a proprietary HVE™ model
Founded / HQ: Founded ~2024–2025; based in New York, NY
Funding: $8M seed round announced Mar 25, 2025 led by Team8
Scams, social engineering, and human-centric fraud prevention and resolution for industries such as financial institutions, digital platforms, retail, telecommunications, healthcare, and utilities.
2024
Security / Fraud Prevention
$8,000,000
“Seed round led by Team8”