Change Research
Change Research offers next-generation political polling, opinion research, and voter targeting. Their dynamic methodology allows for faster, more affordable, and accurate insights from diverse voter samples. Key products include Custom Polling, VOICES qualitative research, SPARK Polling for speed and accuracy, MAGNIFY AI Modeling for precise voter targeting, and Creative Testing. Founded in 2017 by data scientist Mike Greenfield and political pro Pat Reilly, the company aims to make high-quality public opinion research accessible. They have surveyed millions of voters, with notable successes in flipping state houses and re-electing members of Congress, and their data was recognized for accuracy in the 2020 Presidential race.
Change Research
Change Research offers next-generation political polling, opinion research, and voter targeting. Their dynamic methodology allows for faster, more affordable, and accurate insights from diverse voter samples. Key products include Custom Polling, VOICES qualitative research, SPARK Polling for speed and accuracy, MAGNIFY AI Modeling for precise voter targeting, and Creative Testing. Founded in 2017 by data scientist Mike Greenfield and political pro Pat Reilly, the company aims to make high-quality public opinion research accessible. They have surveyed millions of voters, with notable successes in flipping state houses and re-electing members of Congress, and their data was recognized for accuracy in the 2020 Presidential race.
TL;DR
Founded: 2017
Headquarters: San Francisco, California
Core product: Technology-driven public-opinion polling and voter targeting (Dynamic Online Sampling, MAGNIFY AI)
Customer types: Political campaigns, advocacy groups, nonprofits, businesses
Notable signal: Seed round closed Apr 2018 led by Higher Ground Labs
Company Overview
Problem Domain
Public-opinion polling, survey research, and voter targeting for political and advocacy use cases.
Founded
2017
Industry
Public opinion research / Political polling
Funding Track Record
Seed round closed in April 2018; total disclosed funding figure in evidence is 100000.00 USD but profiles note total funding is not publicly disclosed.
Investor Signal
“Higher Ground Labs led the Seed round in April 2018”