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Cello
Cello offers an all-in-one referral platform designed for B2B SaaS companies to implement user and affiliate referral programs. The platform emphasizes seamless in-product integration, automated and…
Cello
Cello offers an all-in-one referral platform designed for B2B SaaS companies to implement user and affiliate referral programs. The platform emphasizes seamless in-product integration, automated and…
TL;DR
Product: In-product, AI-powered referral platform for B2B SaaS with SDKs and server-side attribution
Compliance & security: GDPR & CCPA compliant with enterprise-focused features (DPAs, EU hosting, SOC-II readiness stated)
Payments & payouts: Automated global payouts and tax/KYC compliance with Stripe/webhook attribution
Funding: Seed-stage investor syndicate including HV Capital; total funding reported ~$8.25M
Company Overview
Problem Domain
Customer acquisition and growth for B2B SaaS via referral and partner programs, reducing friction around attribution, payouts, and regulatory compliance.
Industry
SaaS / Growth Marketing / Referral Platforms
Tech Stack
Funding Track Record
8250000.00
Investor Signal
“Backed by seed investors including HV Capital, Patrick Andrae, and Philipp Kloeckner”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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