
Cello offers an all-in-one referral platform designed for B2B SaaS companies to implement user and affiliate referral programs. The platform emphasizes seamless in-product integration, automated and flexible rewards, and effortless sharing to turn users into a growth channel. Key features include enterprise readiness with GDPR & CCPA compliance, automated fraud detection, and seamless tax compliance. Cello aims to simplify the setup and management of referral programs, allowing businesses to track performance in real-time and optimize using AI-based recommendations. The company highlights success-based pricing, enabling businesses to test referral channels with minimal risk and pay only for successful outcomes. Cello also offers integrations with existing tools like Stripe, Hubspot, and Salesforce for automated attribution and analytics.

Cello offers an all-in-one referral platform designed for B2B SaaS companies to implement user and affiliate referral programs. The platform emphasizes seamless in-product integration, automated and flexible rewards, and effortless sharing to turn users into a growth channel. Key features include enterprise readiness with GDPR & CCPA compliance, automated fraud detection, and seamless tax compliance. Cello aims to simplify the setup and management of referral programs, allowing businesses to track performance in real-time and optimize using AI-based recommendations. The company highlights success-based pricing, enabling businesses to test referral channels with minimal risk and pay only for successful outcomes. Cello also offers integrations with existing tools like Stripe, Hubspot, and Salesforce for automated attribution and analytics.
Product: In-product, AI-powered referral platform for B2B SaaS with SDKs and server-side attribution
Compliance & security: GDPR & CCPA compliant with enterprise-focused features (DPAs, EU hosting, SOC-II readiness stated)
Payments & payouts: Automated global payouts and tax/KYC compliance with Stripe/webhook attribution
Funding: Seed-stage investor syndicate including HV Capital; total funding reported ~$8.25M
Customer acquisition and growth for B2B SaaS via referral and partner programs, reducing friction around attribution, payouts, and regulatory compliance.
SaaS / Growth Marketing / Referral Platforms
8250000.00
“Backed by seed investors including HV Capital, Patrick Andrae, and Philipp Kloeckner”