Cassandra
Cassandra is a SaaS company providing AI-enhanced Marketing Mix Modeling and Incrementality Testing software to optimize media mix and maximize marketing ROI. Their platform measures online and offline media ROI without user-level data, forecasts media allocation outcomes, and validates causal relationships through incrementality testing. Serving over 500 brands, Cassandra offers a machine learning-based solution that continuously updates models monthly to improve accuracy and budget allocation. The company targets marketers, marketing analysts, and data analysts across industries like technology, retail, travel, education, and eCommerce, enabling data-driven marketing investment decisions with privacy compliance and scalable SaaS pricing plans.
Cassandra
Cassandra is a SaaS company providing AI-enhanced Marketing Mix Modeling and Incrementality Testing software to optimize media mix and maximize marketing ROI. Their platform measures online and offline media ROI without user-level data, forecasts media allocation outcomes, and validates causal relationships through incrementality testing. Serving over 500 brands, Cassandra offers a machine learning-based solution that continuously updates models monthly to improve accuracy and budget allocation. The company targets marketers, marketing analysts, and data analysts across industries like technology, retail, travel, education, and eCommerce, enabling data-driven marketing investment decisions with privacy compliance and scalable SaaS pricing plans.