
Carv is a pioneering startup in the sports technology sector, offering a unique wearable device that acts as a digital ski coach. By utilizing advanced sensors and AI analysis, Carv provides real-time feedback to skiers, helping them improve their technique and enjoy skiing more. The product is designed for all skill levels, from beginners to expert skiers, and has gained significant traction with a community of over 45,000 users who have collectively recorded over 100 million turns. Carv differentiates itself through its innovative approach to ski coaching, making elite-level feedback accessible to everyday skiers, and has established a strong market position with partnerships and endorsements from professional athletes.

Carv is a pioneering startup in the sports technology sector, offering a unique wearable device that acts as a digital ski coach. By utilizing advanced sensors and AI analysis, Carv provides real-time feedback to skiers, helping them improve their technique and enjoy skiing more. The product is designed for all skill levels, from beginners to expert skiers, and has gained significant traction with a community of over 45,000 users who have collectively recorded over 100 million turns. Carv differentiates itself through its innovative approach to ski coaching, making elite-level feedback accessible to everyday skiers, and has established a strong market position with partnerships and endorsements from professional athletes.
Product: Wearable digital ski coach (boot-clipped sensors + app) providing real-time audio coaching and AI analytics
Founding: Founded in 2013 in London by Jamie Grant and Pruthvikar Reddy
Scale: Tens of thousands of units shipped; over 100 million recorded turns
Recent funding: Announced $10M Series A (Apr 25, 2024) led by Tribe Capital and IOSG Ventures
Sports technology — technique coaching and performance analytics for skiing
2013
Sports technology
5.1M extension to a $2.5M Series A (total to date reported as $10.9M by June 2022)
June 2022: $5.1M extension to a $2.5M Series A; reported total to date $10.9M
10M
April 25, 2024: $10M Series A with additional participants including Arweave, Consensys, Draper Dragon, Fenbushi Capital, LiquidX, MARBLEX, No Limit Holdings and OKX Ventures