
CARÁ is a health tech company focused on maternity care, offering a mobile app that combines personalized advice and AI-powered features for expectant and new mothers. The app provides expert-led lectures, live classes like prenatal yoga and pilates, and masterclasses with medical specialists. CARÁ also has a physical presence with locations in Tallinn, Tartu, and Berlin, offering room rentals and services. Their business model appears to be a combination of app-based subscriptions for premium content and services offered at their physical locations. The company aims to create a better pregnancy experience through technology and expert support.

CARÁ is a health tech company focused on maternity care, offering a mobile app that combines personalized advice and AI-powered features for expectant and new mothers. The app provides expert-led lectures, live classes like prenatal yoga and pilates, and masterclasses with medical specialists. CARÁ also has a physical presence with locations in Tallinn, Tartu, and Berlin, offering room rentals and services. Their business model appears to be a combination of app-based subscriptions for premium content and services offered at their physical locations. The company aims to create a better pregnancy experience through technology and expert support.
Sector: Maternity / femtech health tech
Core product: CARÁ mobile app (personalized pregnancy diary, AI-powered recommendations, premium live classes and expert content)
Physical presence: Locations in Tallinn and Tartu (Estonia) and Berlin (Germany)
Team size (reported): Around 20 employees
Recent funding signal: Seed round with Tera Ventures as lead
Maternal health and pregnancy support; bridging digital tools with in-person maternal services
2022
Health tech / Femtech / Maternity care
Seed round reported (announced May 17, 2024; some profiles list a closing date in late 2023).
“Seed led by Tera Ventures; named investor includes angel Burak Buyukdemir”