
Cadoo is a fitness gaming platform founded in 2016 by fintech entrepreneur Tim Parsa. It motivates teams, brands, communities, and individuals to achieve fitness goals through mobile and AR apps that combine digital cash incentives ($DO), social accountability, gamification, AI-enhanced personalized training, and reliable proof-of-workout. Users participate in public and private fitness games involving activities like steps, pushups, and running, staking money to earn rewards upon completion. The platform has engaged over 100,000 players who have completed millions of reps and logged over a million kilometers, distributing more than $10 million in money motivation. Cadoo targets leaders and organizations aiming to build strong, healthy, and productive teams by leveraging fitness gaming as a motivational tool.

Cadoo is a fitness gaming platform founded in 2016 by fintech entrepreneur Tim Parsa. It motivates teams, brands, communities, and individuals to achieve fitness goals through mobile and AR apps that combine digital cash incentives ($DO), social accountability, gamification, AI-enhanced personalized training, and reliable proof-of-workout. Users participate in public and private fitness games involving activities like steps, pushups, and running, staking money to earn rewards upon completion. The platform has engaged over 100,000 players who have completed millions of reps and logged over a million kilometers, distributing more than $10 million in money motivation. Cadoo targets leaders and organizations aiming to build strong, healthy, and productive teams by leveraging fitness gaming as a motivational tool.
What they do: Fitness-gamification platform that runs paid and free staking fitness challenges with verification via trackers and computer vision
Founded / origins: Product development began 2016; company activity public by 2018
Scale signal: Reported engagement: 100k+ players and millions of reps; $10M+ distributed (per company summary)
Funding: $1.5M seed (Jul 13, 2021); prior $350k angel
Fitness motivation and team wellness via gamification and financial incentives.
Fitness / Health & Wellness
$1,500,000
Seed round announced July 13, 2021; reported participating investor Dorm Room Fund
$350,000
“Raised seed from Apollo VC and Dorm Room Fund; includes individual investors”