
CabinetM is a MarTech Stack Management and Discovery platform designed for operations professionals, agencies, and consultancies. It helps marketing and sales teams build, manage, and optimize their technology suites by providing full lifecycle support for technology discovery, qualification, implementation, and management. The platform offers tools for managing, visualizing, reporting, and collaborating on marketing technology stacks, moving beyond spreadsheets and slides. CabinetM provides a centralized view of all technologies in use, being evaluated, or retired, and helps manage technology spend, utilization, performance, and strategy. Key features include stack documentation, AI strategy preparation, contract and compliance tracking, and collaboration tools. The company boasts the industry's largest marketing technology database with over 16,000 products across 500+ categories, enabling informed technology decisions and optimization of ROI. CabinetM helps users eliminate redundant expenses, track product details and compliance, and drive their technology strategy, including the development of AI strategies. They also offer services and resources like e-books and workbooks to assist users in managing their tech stacks.

CabinetM is a MarTech Stack Management and Discovery platform designed for operations professionals, agencies, and consultancies. It helps marketing and sales teams build, manage, and optimize their technology suites by providing full lifecycle support for technology discovery, qualification, implementation, and management. The platform offers tools for managing, visualizing, reporting, and collaborating on marketing technology stacks, moving beyond spreadsheets and slides. CabinetM provides a centralized view of all technologies in use, being evaluated, or retired, and helps manage technology spend, utilization, performance, and strategy. Key features include stack documentation, AI strategy preparation, contract and compliance tracking, and collaboration tools. The company boasts the industry's largest marketing technology database with over 16,000 products across 500+ categories, enabling informed technology decisions and optimization of ROI. CabinetM helps users eliminate redundant expenses, track product details and compliance, and drive their technology strategy, including the development of AI strategies. They also offer services and resources like e-books and workbooks to assist users in managing their tech stacks.
What they do: MarTech stack management and discovery platform for marketing/sales teams and consultants
Founded: 2014
Founders: Anita J. Brearton and Sheryl Schultz
Database: Maintains a directory of 16,000+ marketing tools across 500+ categories
Latest funding: Equity crowdfunding round announced Jan 11, 2022
Headquarters: Boston, Massachusetts, United States
Marketing technology (MarTech) stack management and discovery
2014
Marketing Technology
“Investors include Glasswing Ventures, LaunchPad Venture, and Oyster Angel Fund”