
Bynder is an AI-powered Digital Asset Management (DAM) platform that helps iconic brands manage their content lifecycle, maximize growth, and ensure brand consistency across all channels. Its scalable, composable solution integrates with existing tech stacks and offers powerful AI capabilities for asset discovery, organization, and automation. Bynder supports over 4,000 customers globally and is recognized as a leader in DAM solutions by Gartner and G2.

Bynder is an AI-powered Digital Asset Management (DAM) platform that helps iconic brands manage their content lifecycle, maximize growth, and ensure brand consistency across all channels. Its scalable, composable solution integrates with existing tech stacks and offers powerful AI capabilities for asset discovery, organization, and automation. Bynder supports over 4,000 customers globally and is recognized as a leader in DAM solutions by Gartner and G2.
What: AI-powered enterprise Digital Asset Management (DAM) platform
Scale: Serves ~4,000 customers and ~1.7M users; 175M+ assets stored
Founded / HQ: Founded 2013; headquartered in Amsterdam
Funding signal: Majority investment from Thomas H. Lee Partners (Dec 2022)
Digital asset management, brand consistency, content lifecycle automation for enterprise marketing and creative teams.
2013
Enterprise SaaS / Digital Asset Management
22200000.00
Last funding date listed in snapshot data
49.10
Acquisition of Webdam from Shutterstock for $49.1M (M&A transaction, included as material capital activity)
Majority investment announced (THL to acquire Insight Partners' stake)
“Thomas H. Lee Partners majority investment in Dec 2022; previous investors include Insight Partners and CNBB Venture Partners”