
Buynomics converts existing customer and sales data into simulated consumers to predict buying behavior and inform revenue decisions. It uses AI-driven consumer simulation to create "Virtual Shoppers" that replicate buyer choices and test pricing, promotions, product mix, trade terms, and channel strategies without live experiments. Buynomics is a B2B SaaS analytics platform that ingests company data and produces scenario-based recommendations and forecasts for commercial and pricing teams. The platform positions virtual-consumer insights as a single source of truth to accelerate pricing and portfolio management across retailers and brands.

Buynomics converts existing customer and sales data into simulated consumers to predict buying behavior and inform revenue decisions. It uses AI-driven consumer simulation to create "Virtual Shoppers" that replicate buyer choices and test pricing, promotions, product mix, trade terms, and channel strategies without live experiments. Buynomics is a B2B SaaS analytics platform that ingests company data and produces scenario-based recommendations and forecasts for commercial and pricing teams. The platform positions virtual-consumer insights as a single source of truth to accelerate pricing and portfolio management across retailers and brands.
What: B2B SaaS for Revenue Growth Management using agent-based "Virtual Shoppers" AI
Founded: 2018
HQ: Cologne, Germany
Recent funding: Series B $30M (Mar 20, 2025)
Revenue Growth Management, pricing and commercial decision optimization for retailers, CPG, telco and similar sectors
2018
Software Development
2.6M
Included participation from Seedcamp and others
€13M
30M
Participation from Anaïs Ventures, VI Partners, Insight Partners, Seedcamp, DvH Ventures, Tomahawk
“Backed by growth- and software-focused investors including Insight Partners, Seedcamp and Forestay Capital”
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