
Burt is a publisher Business Intelligence platform that aims to consolidate all data sources into a single source of truth, eliminating the need for manual report pulling. It focuses on achieving 98% accuracy and provides solutions for direct reporting, programmatic reporting, client-facing reporting, retail media network reporting, benchmarks, forecasting, and Burt Advisor. The platform helps publishers improve data integrity, automate reporting, streamline workflows, and make data-driven decisions. Burt differentiates itself by customizing its service and product to meet client needs, thus avoiding discrepancies that often lead to upsells in other BI tools. The result is reclaimed time spent on reporting, reliable numbers for billing, and improved data-driven decision-making.

Burt is a publisher Business Intelligence platform that aims to consolidate all data sources into a single source of truth, eliminating the need for manual report pulling. It focuses on achieving 98% accuracy and provides solutions for direct reporting, programmatic reporting, client-facing reporting, retail media network reporting, benchmarks, forecasting, and Burt Advisor. The platform helps publishers improve data integrity, automate reporting, streamline workflows, and make data-driven decisions. Burt differentiates itself by customizing its service and product to meet client needs, thus avoiding discrepancies that often lead to upsells in other BI tools. The result is reclaimed time spent on reporting, reliable numbers for billing, and improved data-driven decision-making.
Product: Publisher-focused BI platform that centralizes advertising data, automates reporting, discrepancy resolution, and forecasting
Customers: Serves publishers and media companies
Founding: Founded by Carl Leskinen, Gustav Martner, and Gustav von Sydow
Team size: 43 employees (reported)
Funding (reported): Total funding reported between $8.5M and $11.6M across sources
Advertising analytics, publisher business intelligence, reporting automation, forecasting and inventory yield optimization for digital media companies.
2018
Business Intelligence / Advertising Technology
Reported early funding round led by Industrifonden (reported ~€1.6M in 2011 coverage)
“Investors identified in reporting include Industrifonden and GP Bullhound”