
Bumbee Labs, established in 2011 and based in Stockholm, Sweden, is a global leader in intelligent footfall data and analytics. They leverage unique AI, Machine Learning, and Wi-Fi technology to provide valuable analytics and predictions on footfall traffic and consumer behavior in both outdoor and indoor spaces. Bumbee Labs partners with global entities in public transportation, malls, shopping centers, offices, retail, and city centers. Their methodology is unique in Europe, having received approval from a European Data Inspection Authority regarding GDPR compliance. The company emphasizes high accuracy (over 99%) due to its robust data extrapolation and a statistically sound approach refined over 10 years of research, validated by academia and customers. Bumbee Labs aims to provide physical spaces with data insights comparable to e-commerce, enhancing consumer understanding, property valuation, and shopper experience.

Bumbee Labs, established in 2011 and based in Stockholm, Sweden, is a global leader in intelligent footfall data and analytics. They leverage unique AI, Machine Learning, and Wi-Fi technology to provide valuable analytics and predictions on footfall traffic and consumer behavior in both outdoor and indoor spaces. Bumbee Labs partners with global entities in public transportation, malls, shopping centers, offices, retail, and city centers. Their methodology is unique in Europe, having received approval from a European Data Inspection Authority regarding GDPR compliance. The company emphasizes high accuracy (over 99%) due to its robust data extrapolation and a statistically sound approach refined over 10 years of research, validated by academia and customers. Bumbee Labs aims to provide physical spaces with data insights comparable to e-commerce, enhancing consumer understanding, property valuation, and shopper experience.
Headquarters: Stockholm, Sweden
Founded: 2011
Product: GDPR‑compliant AI/ML Wi‑Fi footfall and visitor analytics
Recent funding (reported): SEK 21M (announced Jan 2022)
Employee count (reported): 12
Footfall measurement, visitor insight, and physical‑space analytics
2011
Analytics / Smart Cities / Retail Tech
SEK 12.5M
Reported seed round (~2017)
USD 3,930,000.00
Crunchbase shows a funding event with close date Jun 1, 2021
SEK 21M
Company announcement of SEK 21M raised (Jan 2022); majority reported from Norway