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TL;DR
Sector: AI-driven price optimisation and customer retention SaaS for B2B wholesalers/distributors
Founding: Co-founded by Alan Timothy and Marcin Lisowski; launched from Middlesbrough, UK
Products: Bubo.Price (pricing) and Bubo.Retain (churn prevention)
Impact claim: Typical customer impact cited: ~3% increase in net margin
Funding (reported): Approximately £900k total funding (last recorded round Aug 2021)
Company Overview
Problem Domain
Pricing optimisation and customer retention for B2B wholesalers and distributors
Industry
SaaS; AI-powered pricing and retention
Funding Track Record
GBP 650000.00
Reported Seed investment that included NPIF – Mercia and private investors; company profiles list additional seed rounds with entries in Jun 2020, Jan 2021 and Aug 2021.
GBP 900000.00
Snapshot record lists total funding amount and last funding date (2021-08-12).
Investor Signal
“NPIF – Mercia Equity Finance (managed by Mercia) participated in disclosed funding alongside private investors”
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