
Bristlecone develops technologies to help businesses evaluate consumer creditworthiness. Their automated approval algorithms look at hundreds of different customer data points and leverage the power of machine learning to issue immediate credit decisions. The result is a truly personalized credit profile, and a powerful tool to help merchants grow their business.

Bristlecone develops technologies to help businesses evaluate consumer creditworthiness. Their automated approval algorithms look at hundreds of different customer data points and leverage the power of machine learning to issue immediate credit decisions. The result is a truly personalized credit profile, and a powerful tool to help merchants grow their business.
Business: Fintech developing data-driven lending, lease-to-own and white-label consumer credit solutions
Founded / HQ: Founded 2013; Reno, United States
Notable brands: WAGS Lending, I Do Lending, OneRoad Lending, Bristlecone Lending
Status: Filed for Chapter 11 bankruptcy; assets later liquidated
Consumer credit decisioning, subprime lending, lease-to-own financing, white-label lending solutions
2013
Financial technology
Listed as an investor on related person profiles
Series B listed as last round on available Crunchbase profile snippets