
Breadcrumbs is a Revenue Acceleration Platform focused on providing enterprise-grade lead scoring for everyone. They offer a solution that optimizes the entire funnel, aiming for up to a 30% increase in MQL to Opp conversion. Breadcrumbs supports both sales-assisted and PLG motions and introduces 'Copilot' for rapid, AI-assisted lead scoring model creation. Their platform allows for building, testing, and iterating on unlimited models to optimize acquisition, expansion, and retention. Breadcrumbs emphasizes sales and marketing alignment by providing transparent and customizable scoring, enabling objective data-driven conversations. They integrate with various tech stacks through no-code connectors to unify data for better prospect identification, upsell opportunities, and churn risk assessment. The company aims to democratize access to sophisticated revenue intelligence, making it available and affordable for mid-market and online-first businesses.

Breadcrumbs is a Revenue Acceleration Platform focused on providing enterprise-grade lead scoring for everyone. They offer a solution that optimizes the entire funnel, aiming for up to a 30% increase in MQL to Opp conversion. Breadcrumbs supports both sales-assisted and PLG motions and introduces 'Copilot' for rapid, AI-assisted lead scoring model creation. Their platform allows for building, testing, and iterating on unlimited models to optimize acquisition, expansion, and retention. Breadcrumbs emphasizes sales and marketing alignment by providing transparent and customizable scoring, enabling objective data-driven conversations. They integrate with various tech stacks through no-code connectors to unify data for better prospect identification, upsell opportunities, and churn risk assessment. The company aims to democratize access to sophisticated revenue intelligence, making it available and affordable for mid-market and online-first businesses.
Product: Revenue Acceleration Platform focused on enterprise-grade lead scoring and routing
Founded: 2020 (San Francisco)
Funding (pre-acquisition): Seed $5.4M (May 10, 2021); total reported funding $5.4M
Acquisition: Acquired by MadKudu (announcement Oct 11, 2024)
Founders: Armando Biondi; Gary Amaral; Massimo Chieruzzi
Team size (reported): 8 employees
Lead prioritization and revenue intelligence for B2B go-to-market teams; making predictive scoring accessible to mid-market and online-first businesses.
2020
B2B revenue acceleration / marketing predictive analytics / lead scoring
USD 5,400,000
Participation from Active Capital, Primo Ventures, Hustle Fund, Stormbreaker and several angel investors
“Seed round led by Blue Canyon with participation from Active Capital, Primo Ventures, Hustle Fund, Stormbreaker and angels”