
Brarista offers a Gen-AI tailored for lingerie retailers, aiming to enhance customer loyalty, minimize costs, and provide scalable fitting solutions. Their AI Fit Chatbot acts as a fit expert, lingerie stylist, and care assistant, powered by expert bra-fitting techniques and customer data. The problem they address is that 80% of shoppers are unsure about their bra size and ideal styles, leading to significant returns (£10 billion annually) and lost sales. Brarista's solution bridges the gap between retailers and shoppers with personalized experiences, increasing sales and reducing returns. They offer three pricing tiers: Plug and Play, Scaling, and Enterprise, catering to different conversation volumes and SKU counts. Their business model is SaaS, with pricing starting from £130/month. Brarista is an Innovate UK Funded company and was part of the WeDareLab accelerator program.

Brarista offers a Gen-AI tailored for lingerie retailers, aiming to enhance customer loyalty, minimize costs, and provide scalable fitting solutions. Their AI Fit Chatbot acts as a fit expert, lingerie stylist, and care assistant, powered by expert bra-fitting techniques and customer data. The problem they address is that 80% of shoppers are unsure about their bra size and ideal styles, leading to significant returns (£10 billion annually) and lost sales. Brarista's solution bridges the gap between retailers and shoppers with personalized experiences, increasing sales and reducing returns. They offer three pricing tiers: Plug and Play, Scaling, and Enterprise, catering to different conversation volumes and SKU counts. Their business model is SaaS, with pricing starting from £130/month. Brarista is an Innovate UK Funded company and was part of the WeDareLab accelerator program.
Product: AI-powered bra-fitting platform (vision AI, fit chatbot, style & care assistant)
Founder / CEO: Bella Trang Ngo
HQ: London, England
Business model: SaaS with tiered pricing (starting ~£130/month)
Funding: Grants and seed funding; lead investors include Innovate UK and GC Angels
Lingerie retail — sizing uncertainty, high return rates, lost sales.
Retail technology / Fashion tech
Grant announced Mar 10, 2025
Grant announced Jun 7, 2023
“Innovate UK and GC Angels listed as investors; company has received grant funding from Innovate UK”