
Brands&Ninjas is a Data-as-a-Service (DaaS) startup revolutionizing brand audits through crowdsourced intelligence and AI-enhanced analysis. They operate an on-demand task marketplace where businesses can quickly request services from a community of 'ninjas' (on-demand taskers) to perform real-time data collection and on-site tasks. This model offers speed, flexibility, expertise, and cost-effectiveness for businesses. Their proprietary data analysis system automatically generates reports, estimates, and predictions to provide actionable insights, optimize marketing strategies, improve operational efficiency, and aid in risk management. Brands&Ninjas serves various industries including HoReCa, Large-Scale Distribution, Pharmaceutical, Petroleum Retail, and Marketing & Advertising, aiming to empower brands with reliable data for sales success.

Brands&Ninjas is a Data-as-a-Service (DaaS) startup revolutionizing brand audits through crowdsourced intelligence and AI-enhanced analysis. They operate an on-demand task marketplace where businesses can quickly request services from a community of 'ninjas' (on-demand taskers) to perform real-time data collection and on-site tasks. This model offers speed, flexibility, expertise, and cost-effectiveness for businesses. Their proprietary data analysis system automatically generates reports, estimates, and predictions to provide actionable insights, optimize marketing strategies, improve operational efficiency, and aid in risk management. Brands&Ninjas serves various industries including HoReCa, Large-Scale Distribution, Pharmaceutical, Petroleum Retail, and Marketing & Advertising, aiming to empower brands with reliable data for sales success.
What they do: Crowdsourced retail Data‑as‑a‑Service (DaaS) platform that dispatches on‑demand taskers to perform point‑of‑sale audits and deliver real‑time data and dashboards.
Founded / HQ: Founded 2019; headquartered in Coimbra, Portugal.
Scale: Community of 1,000+ on‑demand taskers ('Ninjas'); mobile app launched 2021; dashboards/data products launched 2023.
Funding signal: Seed‑stage backing with rounds noted in Sep 2020 and Jan 2023; disclosed investors include COREangels, LC Ventures, and M4 Ventures.
Founders / leadership: Founders listed: Hugo Varrúcio; José Pedro Moura; Miguel Antunes; Tony Gonçalves (leadership roles include CEO, COO, CPO, CTO).
Point‑of‑sale (in‑store) audits and retail execution monitoring.
2019
Retail analytics; Data‑as‑a‑Service (DaaS)
Amount not disclosed.
Investors listed for this round include M4 Ventures and LC Ventures.
“Seed‑stage backing from investors including COREangels, LC Ventures, and M4 Ventures.”