BrandCrafter
BrandCrafter is a a real-time tool using machine learning to get a global and local views of brand activities based on digital data. The marketing practice of creating a name, symbol and style of communication that identifies and differentiates a product from other products in a competitive marketplace. A company’s branding is an important, critical decision that too often is influenced by subjectivity and personal preferences. It doesn’t have to be this way. The process can be methodical, executed with rigour and with evidence to create successful brands. BrandCrafter’s goal is to fulfil the promise of branding: to clarify where market niches exist, to expose real competitors, to validate that brand is clearly differentiated.
BrandCrafter
BrandCrafter is a a real-time tool using machine learning to get a global and local views of brand activities based on digital data. The marketing practice of creating a name, symbol and style of communication that identifies and differentiates a product from other products in a competitive marketplace. A company’s branding is an important, critical decision that too often is influenced by subjectivity and personal preferences. It doesn’t have to be this way. The process can be methodical, executed with rigour and with evidence to create successful brands. BrandCrafter’s goal is to fulfil the promise of branding: to clarify where market niches exist, to expose real competitors, to validate that brand is clearly differentiated.