
BrainLogic AI is a high-tech startup founded between Silicon Valley and Uruguay, focused on creating cutting-edge, massive-scale generative AI products aimed at enhancing lives in Latin America. Their flagship product, Zapia, is a personal AI assistant tailored for the Latin American market. The company emphasizes human-centric innovation, ethical AI development, and aims to set new industry standards through creativity and excellence. With a strong team of experienced founders and a commitment to positive societal impact, BrainLogic AI is positioned to make significant strides in the emerging markets of LATAM.

BrainLogic AI is a high-tech startup founded between Silicon Valley and Uruguay, focused on creating cutting-edge, massive-scale generative AI products aimed at enhancing lives in Latin America. Their flagship product, Zapia, is a personal AI assistant tailored for the Latin American market. The company emphasizes human-centric innovation, ethical AI development, and aims to set new industry standards through creativity and excellence. With a strong team of experienced founders and a commitment to positive societal impact, BrainLogic AI is positioned to make significant strides in the emerging markets of LATAM.
Headquarters / Origin: Created between Silicon Valley (Menlo Park, CA) and LATAM (founding location Montevideo, Uruguay); launch Jan 2023
Flagship product: Zapia — a personal AI agent that runs on WhatsApp to automate real-world tasks for users in Latin America
Funding (reported): Seed round announced 2023-08-21; $5,000,000 total; lead investor: Factory; 6 investors reported
Notable investors: Factory, Anthos Capital, Prosus Ventures, SNR.vc, Endeavor Catalyst, Kalei Ventures, Capital X, Perceptive Ventures
Founding team: Co-founders: Juan Pablo Pereira (CEO), Nicolás Loeff (CTO), Martín Alcalá Rubí, Juan Olloniego, Pablo Rodríguez
Consumer-facing AI agents for real-world task automation in emerging LATAM markets.
2023
Artificial intelligence
$5,000,000
Reported participation by six investors (including Anthos Capital and SNR.vc); company-stated $5M used to create Zapia
“Backed by institutional venture investors including Factory (lead), Anthos Capital, Prosus Ventures, SNR.vc, Endeavor Catalyst, Kalei Ventures, Capital X, and Perceptive Ventures”