
Braingineers is a neuromarketing research company specializing in improving digital customer journeys through neuroscience and psychology. Founded in 2014 by psychologists, it combines EEG, eye tracking, and behavioral software with its proprietary Brainpeek platform to deliver data-driven, bias-minimized insights into subconscious user behavior. The company offers full-service user testing, a neuro lab solution for in-house research, and actionable insights to optimize websites, apps, and digital content, helping clients increase conversion rates and customer engagement. Braingineers has notable clients like Asics, TomTom, and a Telco client, with proven results such as a 101% conversion increase and 40% sales boost. It operates primarily in the Netherlands with an international client base and has received multiple innovation and industry awards.

Braingineers is a neuromarketing research company specializing in improving digital customer journeys through neuroscience and psychology. Founded in 2014 by psychologists, it combines EEG, eye tracking, and behavioral software with its proprietary Brainpeek platform to deliver data-driven, bias-minimized insights into subconscious user behavior. The company offers full-service user testing, a neuro lab solution for in-house research, and actionable insights to optimize websites, apps, and digital content, helping clients increase conversion rates and customer engagement. Braingineers has notable clients like Asics, TomTom, and a Telco client, with proven results such as a 101% conversion increase and 40% sales boost. It operates primarily in the Netherlands with an international client base and has received multiple innovation and industry awards.
What they do: Neuromarketing / neuro-UX research using EEG, eye tracking and behavioral analytics
Proprietary product: Brainpeek emotion-analytics / neuro-usability platform
Founded: Founded by two psychologists (company cites 2014)
Headcount: Approximately 12 employees
Acquisition: Acquired by Valsplat (announcement dated May 29, 2024)
Subconscious user behavior measurement to identify bottlenecks in digital customer journeys and improve conversion and engagement.
2014
Neuromarketing / UX research
“JOA Ventures (seed investor referenced in Crunchbase)”