
Bower is a Swedish startup with a mission to create a world free from trash by giving everything value. Their AI-powered mobile app rewards users globally for correctly sorting their waste. The app uses image recognition technology to identify household items and provide information on proper recycling. Bower partners with over 500 CPG brands to create loyalty programs, enabling them to increase packaging sorting and recycling rates, build brand loyalty, and gain consumer insights. Key metrics include over 700,000 recyclers in the app, 140 million sorted items, and 9,000 metric tons of CO2 saved. The company has been featured in Forbes and by the BBC Tech, and has received support from Google.org.

Bower is a Swedish startup with a mission to create a world free from trash by giving everything value. Their AI-powered mobile app rewards users globally for correctly sorting their waste. The app uses image recognition technology to identify household items and provide information on proper recycling. Bower partners with over 500 CPG brands to create loyalty programs, enabling them to increase packaging sorting and recycling rates, build brand loyalty, and gain consumer insights. Key metrics include over 700,000 recyclers in the app, 140 million sorted items, and 9,000 metric tons of CO2 saved. The company has been featured in Forbes and by the BBC Tech, and has received support from Google.org.
Product: Mobile app that uses barcode scanning and image recognition to identify and reward correct recycling
Scale: 700k+ app users, ~140M sorted items, 9k metric tons CO2 saved
Founding: Founded 2018 in Stockholm, Sweden
Team size: Around 31 employees
Funding signals: Reported seed ~ $4.7M (Mar 2022) and Google.org grant; careers page lists Series A
Consumer recycling / packaging circularity
2018
Sustainability / Recycling / Consumer tech
4700000.00
Reported seed round ~ $4.7M
Support / grant from Google.org
“Received grant/support from Google.org; careers page lists Series A”