
Boutiq is an AI-powered personal video shopping platform designed to bring the human touch back to eCommerce. It allows online retailers to integrate video calls directly into their Shopify stores, enabling customers to connect with sales associates for a high-touch shopping experience. The platform facilitates customer engagement from discovery through checkout, aiming to increase conversion rates, average order value (AOV), and lifetime value (LTV). Boutiq transforms customer experience (CX) teams from cost centers into revenue generators by leveraging talent in a flexible model, ultimately aiming to provide a personalized, boutique-like experience for online shoppers.

Boutiq is an AI-powered personal video shopping platform designed to bring the human touch back to eCommerce. It allows online retailers to integrate video calls directly into their Shopify stores, enabling customers to connect with sales associates for a high-touch shopping experience. The platform facilitates customer engagement from discovery through checkout, aiming to increase conversion rates, average order value (AOV), and lifetime value (LTV). Boutiq transforms customer experience (CX) teams from cost centers into revenue generators by leveraging talent in a flexible model, ultimately aiming to provide a personalized, boutique-like experience for online shoppers.
What they do: AI-powered 1:1 video shopping and video clienteling for Shopify merchants
Business model: SaaS with tiered monthly plans plus percentage-of-sales fees
Founded / HQ: Founded 2017; Palo Alto, California
Employees: 31
Funding: Pre-seed (Nov 20, 2019); recorded investors include Techstars and Precursor Ventures
E-commerce customer experience and conversion optimization for Shopify merchants
2017
E-commerce SaaS
Investors listed include Techstars and Precursor Ventures on public profiles
“Investors listed include Techstars and Precursor Ventures”