
Bought is a Helsinki-based startup revolutionizing the secondhand market by making online reselling effortless and accessible. Leveraging AI, the platform automatically identifies and lists items for resale by scanning users' email inboxes for purchase receipts, thus unlocking the estimated 95% of sellable goods that typically go unsold. This approach eliminates the traditional burdens of listing, decision-making, and effort for sellers. Bought aims to build the largest selection of secondhand goods by making the experience easy and fun for both buyers and sellers. They have partnered with Wolt for same-hour courier delivery in Finland, enhancing the convenience of peer-to-peer transactions.

Bought is a Helsinki-based startup revolutionizing the secondhand market by making online reselling effortless and accessible. Leveraging AI, the platform automatically identifies and lists items for resale by scanning users' email inboxes for purchase receipts, thus unlocking the estimated 95% of sellable goods that typically go unsold. This approach eliminates the traditional burdens of listing, decision-making, and effort for sellers. Bought aims to build the largest selection of secondhand goods by making the experience easy and fun for both buyers and sellers. They have partnered with Wolt for same-hour courier delivery in Finland, enhancing the convenience of peer-to-peer transactions.
What: AI-driven peer-to-peer secondhand marketplace that auto-creates listings from purchase receipts and photos
Headquarters: Helsinki, Finland
Launch: Public launch in March 2025
Funding: €1.4M pre-seed (lead: Lifeline Ventures)
Employees: About 8
Consumer resale / circular economy — simplifying listing and selling of secondhand goods.
2025
Marketplace / Secondhand commerce
€1.4M
Round included participation from multiple Finnish consumer founders and angel investors
“Led by Lifeline Ventures with participation from consumer-sector founders and angel investors”