
Boomerang Ideas is an AI-powered research agent that automates primary opinion and market research through social media surveys. Founded in 2019 in Zurich, Switzerland, the company offers a cost-effective, fast, and high-quality solution for obtaining consumer intelligence. By transforming survey questions into social media ads and leveraging micro-targeting, Boomerang Ideas recruits representative human samples from social media platforms, making all social media users accessible for surveys. Their platform allows users to create surveys with up to six questions, target specific demographics, and receive results in real-time, with options for PDF reports and raw data in Excel. They cater to businesses of all sizes, from small businesses to large corporations and start-ups, providing data-based decision-making capabilities even under time pressure and with low budgets.

Boomerang Ideas is an AI-powered research agent that automates primary opinion and market research through social media surveys. Founded in 2019 in Zurich, Switzerland, the company offers a cost-effective, fast, and high-quality solution for obtaining consumer intelligence. By transforming survey questions into social media ads and leveraging micro-targeting, Boomerang Ideas recruits representative human samples from social media platforms, making all social media users accessible for surveys. Their platform allows users to create surveys with up to six questions, target specific demographics, and receive results in real-time, with options for PDF reports and raw data in Excel. They cater to businesses of all sizes, from small businesses to large corporations and start-ups, providing data-based decision-making capabilities even under time pressure and with low budgets.
What they do: AI-powered market and opinion research using social media sampling
Founded / HQ: 2019, Zürich, Switzerland
Notable clients: Lindt, Swisscom, SRF
Team size (reported): ~11 employees
Reported funding: USD 1,000,000 (total, reported)
Market research, opinion research, consumer insights
2019
Market research / Research technology
1000000.00 USD
Last funding date reported in company snapshot data
Crunchbase lists a funding round announced May 30, 2022 with gfs.bern as an investor
“gfs.bern and DAY8 are listed as investors on public profiles”