
BoldHue is a beauty tech company that offers a revolutionary color-matching solution for foundation. Utilizing a handheld device, users can scan their skin to receive a customized foundation match, ensuring a perfect blend that enhances natural beauty. The product is dermatologist approved, vegan, and cruelty-free, setting it apart in the beauty industry. With a focus on user experience, BoldHue combines skincare benefits with makeup, appealing to a growing market of conscious consumers. Founded in 2019 and based in Aurora, Colorado, the company is positioned to capture a significant share of the beauty tech market.

BoldHue is a beauty tech company that offers a revolutionary color-matching solution for foundation. Utilizing a handheld device, users can scan their skin to receive a customized foundation match, ensuring a perfect blend that enhances natural beauty. The product is dermatologist approved, vegan, and cruelty-free, setting it apart in the beauty industry. With a focus on user experience, BoldHue combines skincare benefits with makeup, appealing to a growing market of conscious consumers. Founded in 2019 and based in Aurora, Colorado, the company is positioned to capture a significant share of the beauty tech market.
Founded: 2019
Headquarters: Aurora, Colorado, United States
Product: Bluetooth-enabled device that scans skin and dispenses customized foundation
Business model: Direct-to-consumer device, starter kits, and pigment cartridges
Seed funding (2024): $3.37M reported; total disclosed funding roughly $5M
Personalized beauty/foundation matching and at-home cosmetic dispensing.
2019
Beauty tech / Consumer hardware
$3,370,000.00
Reported participation from Mark Cuban, Backstage Capital, Capital Eleven, and Tacoma Ventures; company had prior friends-and-family financing of about $2M bringing total disclosed capital to roughly $5M.
“Led by venture firm with participation from notable angel and diversity-focused investors”