
BlueKey is a leading provider of customizable software solutions for the maritime industry, focused on optimizing shipping operations by aggregating internal and external data sources and streamlining processes through user-friendly visualization tools. Their business model is SaaS, delivering high-performance, AI-driven analytics and predictive models to enhance route optimization, cargo handling, and reduce environmental impact. Founded in 2019, BlueKey has over 1,000 users across more than 10 countries, with a capital investment of $10 million and 25+ partners. The company is led by CEO Steffen Johnstad-Møller, who combines extensive shipping industry experience with innovative technology development. BlueKey's platform aims to save money, increase productivity, and reduce CO2 emissions, positioning it as a transformative player in global maritime logistics.

BlueKey is a leading provider of customizable software solutions for the maritime industry, focused on optimizing shipping operations by aggregating internal and external data sources and streamlining processes through user-friendly visualization tools. Their business model is SaaS, delivering high-performance, AI-driven analytics and predictive models to enhance route optimization, cargo handling, and reduce environmental impact. Founded in 2019, BlueKey has over 1,000 users across more than 10 countries, with a capital investment of $10 million and 25+ partners. The company is led by CEO Steffen Johnstad-Møller, who combines extensive shipping industry experience with innovative technology development. BlueKey's platform aims to save money, increase productivity, and reduce CO2 emissions, positioning it as a transformative player in global maritime logistics.
Sector: Maritime software (AI-driven SaaS)
Founded: 2019
Headquarters: Odense, Syddanmark, Denmark
CEO / Founder: Steffen Johnstad-Møller
Reported users / reach: 1,000+ users across 10+ countries
Inefficient shipping operations, suboptimal routing/cargo handling, high fuel consumption and CO2 emissions
2019
Maritime software / Shipping optimisation
“Supporters listed include Innovationsfonden and Danish Maritime Fond”