
Blimp is a company specializing in real-time data collection on pedestrian and vehicular flows in urban environments. Utilizing artificial intelligence, Blimp offers innovative solutions for measuring audience engagement in OOH and DOOH advertising, retail performance, and smart city applications. Their technology enables businesses to make data-driven decisions by providing insights into visitor behavior and urban mobility patterns. With a focus on privacy compliance and custom solutions, Blimp is positioned as a leader in the data analytics space, catering to various sectors including retail and urban planning.

Blimp is a company specializing in real-time data collection on pedestrian and vehicular flows in urban environments. Utilizing artificial intelligence, Blimp offers innovative solutions for measuring audience engagement in OOH and DOOH advertising, retail performance, and smart city applications. Their technology enables businesses to make data-driven decisions by providing insights into visitor behavior and urban mobility patterns. With a focus on privacy compliance and custom solutions, Blimp is positioned as a leader in the data analytics space, catering to various sectors including retail and urban planning.
Head product: Head-Counter device for real-time people and vehicle flow measurement
Tech: On-device computer vision estimating counts and sociodemographics up to ~60m
HQ: Milano, Lombardia, Italy
Team size: ~17 employees
Funding: Total reported ~$2.22M; last round: Convertible Note
Measurement of people and vehicle flows; audience measurement for OOH/DOOH advertising; retail analytics; smart city mobility insights.
Data analytics / Computer vision / Smart cities
Last reported round listed as a Convertible Note; Crunchbase lists three funding rounds in total.
“e-Novia is listed as a lead/backing investor”