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BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers' online…

BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers' online…
Product: Automated, data-driven pricing and assortment tools for online retailers (pricing-as-a-service)
Status: Acquired by The Home Depot (December 2012); operates as a Home Depot innovation lab in Austin
Founders: Joe Nipko; Lukas Bouvrie; Rodrigo Carvalho
Funding: Reported ~$2.5M raised (investors included DFJ Mercury and Silverton Partners)
Retail pricing optimization and assortment analytics for e-commerce
Retail technology / e-commerce analytics
$2,500,000.00
Reported round that included DFJ Mercury and Silverton Partners; Crunchbase records multiple rounds (number listed as 3).
“DFJ Mercury; Silverton Partners”
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