
BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers' online store data, BlackLocus delivers actionable recommendations on competitive pricing and assortment. Powered by top talent and research from Carnegie Mellon University, BlackLocus deploys sophisticated machine learning and revenue management techniques in a pricing-as-a-service model, enabling retailers to price to win. BlackLocus is based in Austin, TX.

BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers' online store data, BlackLocus delivers actionable recommendations on competitive pricing and assortment. Powered by top talent and research from Carnegie Mellon University, BlackLocus deploys sophisticated machine learning and revenue management techniques in a pricing-as-a-service model, enabling retailers to price to win. BlackLocus is based in Austin, TX.
Product: Automated, data-driven pricing and assortment tools for online retailers (pricing-as-a-service)
Status: Acquired by The Home Depot (December 2012); operates as a Home Depot innovation lab in Austin
Founders: Joe Nipko; Lukas Bouvrie; Rodrigo Carvalho
Funding: Reported ~$2.5M raised (investors included DFJ Mercury and Silverton Partners)
Retail pricing optimization and assortment analytics for e-commerce
Retail technology / e-commerce analytics
$2,500,000.00
Reported round that included DFJ Mercury and Silverton Partners; Crunchbase records multiple rounds (number listed as 3).
“DFJ Mercury; Silverton Partners”