BlackCurve helps e-commerce businesses understand their competitors, and use price to improve digital marketing performance
BlackCurve helps e-commerce businesses understand their competitors, and use price to improve digital marketing performance
Headquarters: London, UK
Product: SaaS pricing optimisation and automation for e-commerce
Founders / Leadership: Philip Huthwaite (Founder & CEO) and Charles Huthwaite
Founded: 2016 (company formed March 2016; concept Sept 2015)
Recent funding: Seed round March 2023; total disclosed funding ~USD 4,970,000
E-commerce pricing and margin optimisation; competitor price monitoring; automated repricing to improve digital marketing outcomes.
2016
B2B SaaS; e-commerce / retail technology
500000
Reported seed round (~£500k) with participation from angel investor Nick Kingsbury
1500000
£1.5M round led by Nauta Capital; Carles Ferrer joined the board
1000000
£1M round with participation from investors and a UK Government Future Fund match
750000
Reported £750k investment in March 2023; last disclosed round
“Investors include Nauta Capital, ACF Investors, Mercia Fund Managers, Cambridge Angels, Martin Fincham, and angel investors”