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Black Swan Data leverages AI to analyze what millions of people are actively discussing online, helping consumer focussed companies better understand and scientifically predict consumer…

Black Swan Data leverages AI to analyze what millions of people are actively discussing online, helping consumer focussed companies better understand and scientifically predict consumer…
What they do: AI-driven social-prediction SaaS (Trendscope) that turns large-scale consumer conversation data into trend and product insights for CPG and retail.
Founded: UK; co‑founders Hugo Amos and Steve King
Offices: London, New York, Cape Town, Szeged
Funding highlights: 2016 Series B (~£6.2M) and 2022 $18.5M growth round (led by Oxx)
Acquisition: Announced acquisition by Mintel (2025)
Market research / consumer insights for CPG and retail companies, trend prediction and product concept optimisation.
Market Research
6.2 million GBP
18.5 million USD
Investors reported to include Oxx (lead), AlbionVC, Blackstone and Mitsui; company statement lists Lloyds among existing investors.
“Backed by institutional venture and growth investors including Oxx Capital, Albion VC, Blackstone and Mitsui.”
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