
Black Box VR offers a revolutionary fitness experience by merging virtual reality with gamified workouts and AI-guided fitness journeys. Their scientifically proven system, backed by UCLA studies, delivers superior results in muscle gain, fat loss, and cardio fitness compared to traditional exercise programs, in as little as 30 minutes. The core offering includes an advanced, all-in-one exercise machine with real resistance up to 250 lbs, individual private booths for a personalized and hygienic experience, and an immersive gaming environment with features like power-ups, towers, and sidekicks. Targeting fitness newbies, serious athletes, and busy professionals, Black Box VR aims to eliminate gym boredom and provide motivation through engaging challenges and community support. Their business model is subscription-based, with various membership tiers offering different access levels and booking privileges, and they guarantee results if members adhere to a 90-day, 3-times-per-week program.

Black Box VR offers a revolutionary fitness experience by merging virtual reality with gamified workouts and AI-guided fitness journeys. Their scientifically proven system, backed by UCLA studies, delivers superior results in muscle gain, fat loss, and cardio fitness compared to traditional exercise programs, in as little as 30 minutes. The core offering includes an advanced, all-in-one exercise machine with real resistance up to 250 lbs, individual private booths for a personalized and hygienic experience, and an immersive gaming environment with features like power-ups, towers, and sidekicks. Targeting fitness newbies, serious athletes, and busy professionals, Black Box VR aims to eliminate gym boredom and provide motivation through engaging challenges and community support. Their business model is subscription-based, with various membership tiers offering different access levels and booking privileges, and they guarantee results if members adhere to a 90-day, 3-times-per-week program.
What they do: Immersive VR fitness gyms combining resistance training, HIIT, gamification and AI-driven workout adaptation
Founded: 2016
Founders / Principal backers: Ryan DeLuca and Preston Lewis
Headquarters: Boise / Meridian, Idaho
Business model: Subscription-based VR gym memberships and franchising
Low gym engagement and ineffective/motivational barriers to consistent resistance and cardio training
2016
Fitness / Virtual Reality
Crunchbase records an Angel round on this date and lists two investors (Ryan DeLuca and Preston Lewis); public amount details are obfuscated.
“Founders (Ryan DeLuca and Preston Lewis) are recorded as investors in an early angel round”